A website’s performance on SERP is the primary reason why most website owners chase after SEO, especially because SEO is not a one-off solution. While you may rank high for a particular search term, the ranking may deteriorate for a different search term. In this tutorial, you will see how to improve your website search ranking in simple steps.
Practicing SEO should be a consistent and deliberate effort because you can only realize the desired results gradually.
Many websites are competing for the first page of search engines, including renowned brands with a high domain authority, which makes competition hard to beat. Nonetheless, you can strategically work on your website to keep your rankings consistently improving.
Consistently publish high-quality content
Content is the highest value you can offer to your audience. High-quality content goes a long way in building the traffic flow of a website. What draws people to a site is information that is entertaining, interesting, educative or persuasive. Quality copy gives people value for their time.
Research in-depth on the material you want to share so you can incorporate variety and relevance. You want your audience to trust your brand as a reliable and credible source of information.
Search engines use the information you develop on your website to index your site for display on SERP.
To publish the most relevant content, think about what a user would want to read. The more frequently you update your content, the more information there is for audiences to consume and search engines to index.
Remember, long-form content is more likable by search engines as they provide more information to crawl for indexing. Aim for 1000 words within a copy, where you can also integrate your keywords without stuffing and redundancy.
Metadata are essential in structuring a web page. Title metadata are displayed at the top of a browser window. It is the headline used in search engines results.
Title metadata should be considered the most important by website owners. It is the information that draws audiences to your web pages, without having to read through.
Meta descriptions are the next most essential metadata. They are a brief description of what the copy contains. A well-stated meta description should communicate to the audience whether or not the content will relevantly respond to their search queries.
Overall, metadata are an ideal way to spice up your content with relevant, targeted keywords, and if done right, will increase your click-through rates and your ranking on search engines.
Google, among other search engines, prioritizes mobile site results. Mobile first optimization ensures that you customize your website to befit SEO best practices on mobile first before you do your desktop site. Studies have shown that over 51% of internet users use mobile devices.
The percentages are yet to grow higher over time, which means you have to concentrate on your mobile audience before you do the computer audience.
Increase the responsiveness of your mobile site, page speed and pick a customized website theme for your mobile site. Once more mobile users find your website on searches, the click-through rates increase, and you can rest assured of a consistent result on SERP.
Analyze your SERP performance
Before you can complain of poor performance on search engines, track down and analyze your SERP. Find out which search terms give you a high ranking and which ones do not. While at it, you will realize that your competitors are faring well on particular keywords than you.
You can use SERP.com to access your rank. All you need to do is type in the keywords you have previously used on your web pages to see how you have performed.
See the first page on your website that comes up in SERP for the topics you have identified, to know whether or not Google and other engine have appropriately been indexing your site for your primary keywords.
Improve your page speed
Whether for mobile or desktop site, your page speed should be as fast as humanly possible. People do not have the patience to wait for a page that takes too long to load.
A slow loading website results in high bounce rates, which communicate to search engines that your site does not have quality value to offer people.
To improve speed, maximize quality but minimize quantity. Huge images, for instance, take more time to load. Compressing your files is an excellent way to enhance speed.
Other techniques include browser caching and reducing on unmerited redirects. Thankfully, there are several tools to help with page speed, among them, Google PageSpeed Insights, WebPageTest, Pingdom Website Speed Test, and Rigor.
Keyword research is a basic yet necessary part of a successful website regarding rankings. Various keyword tools can help in realizing the ideal keywords for your niche, but the simplest one that is free to use is Google Keyword Planner.
In your research, you may identify a couple of popular terms that can befit your brand’s need, but, you must concentrate on keywords that complement your goal as a business.
Use niche topics to guide your keyword research rather than depending on keyword research to come up with relevant issues.
The way you incorporate keywords in your website makes all the difference. Rich keywords capture the searches of the audience by the wording, but working them into your web pages can capture intent and realize more clicks from users. Therefore, opt for long-tail keywords over single key terms.
Use H1 and H2 as a way to create more room for using keywords.
Ranking on the first page of search engines is the pinnacle of SEO and success of businesses. It takes resourcefulness and persistence to yield desirable results from SEO practices. Visit https://serpbook.com for more on website ranking and to track your website performance on SERP.
|Published on Web Code Geeks with permission by Mokhtar Ebrahim, partner at our WCG program. See the original article here: How to improve your website search ranking in seven easy ways|
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